Consumers Activity In OE16 Exchange Market Drives Decisions For OE17

Source: | Re-Post Kss Insurance 11/4/2016 – 


Understanding individual buying behavior and being able to target consumers based on that behavior is a game changer for insurance companies who are doing it successfully.

Despite the financial pressures that some payers are experiencing, the 2016 Affordable Care Act (ACA) exchange was successful, with nearly 13 million people nationwide enrolling in a plan prior to the January 31 deadline. This represents an increase of 4 million people enrolled over the previous year.

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